My product uses several conventions of motivational sports films, including training sequences, intense physical effort, and focused shots that highlight movement and determination. The pacing changes between slow and fast to reflect the athlete’s experience, with slower moments showing isolation and focus, and faster moments showing the intensity of training. While these follow the expectations of the genre, the product also challenges conventions by emphasizing emotional struggle and realism instead of only showing victory or competition. This creates a more personal approach to the motivational film style.
My logo development process involved experimenting with shape, background, and layout to create a strong and professional visual identity for Atlas Studios. Each version helped me refine the design until it felt balanced and complete.